Big Data Analytics and Simulation for Better Strategic Management

Nowadays, technological innovations allow the connection between many devices through intelligent and interoperable nodes. This connection gives an ability to perform analytical processes in a real time for big data and makes enable many devices to work together in order to generate meaningful knowledge for systems. Therefore, the collection and analysis of big data has gained great importance in order to make vital strategic decisions. The emergence of big data has influenced strategic planning processes in both planning and implementation stages. Especially for companies that want to protect their assets for a long time and survive in the competition market, it is vital to use big data analytics tools. Therefore, the most important contribution of this study is that the big data structures and methodologies used in big data analytics have been examined in the context of strategic planning. n addition, the use and effectiveness of modeling and simulation approach in strategic decisions to be realized within the scope of big data are discussed. The study is aimed to provide insight for researchers working on strategic planning and big data.

Anahtar Kelimeler: Big Data, Strategic Management, Simulation

Nowadays, technological innovations allow the connection between many devices through intelligent and interoperable nodes. This connection gives an ability to perform analytical processes in a real time for big data and makes enable many devices to work together in order to generate meaningful knowledge for systems. Therefore, the collection and analysis of big data has gained great importance in order to make vital strategic decisions. The emergence of big data has influenced strategic planning processes in both planning and implementation stages. Especially for companies that want to protect their assets for a long time and survive in the competition market, it is vital to use big data analytics tools. Therefore, the most important contribution of this study is that the big data structures and methodologies used in big data analytics have been examined in the context of strategic planning. n addition, the use and effectiveness of modeling and simulation approach in strategic decisions to be realized within the scope of big data are discussed. The study is aimed to provide insight for researchers working on strategic planning and big data.

Keywords: Big Data, Strategic Management, Simulation

Şen, E., Körük, E., Serper, N. & Çalış Uslu, B. (2019). Big Data Analytics and Simulation for Better Strategic Management. Journal of Current Research on Engineering, Science and Technology, 5 (2), 1-12.